Problem

Demand forecasting is often performed by category managers or KAMs manually based on personal expertise, without the use of advanced algorithms. This leads to overstocking of warehouses, empty shelves, decreased profits, etc. There are no tools to calculate the effectiveness of promotions and simulate the optimal product combinations to increase gross profits.

Solution

A platform for building regular demand prediction models in the "product-store-day" section for all product items with the ability to identify key factors affecting the demand changes. A separate module allows you to plan promotions, determine their effectiveness, perform what-if analysis, and schedule marketing promotions.

Result:

• A 10% increase in forecast accuracy compared to other planning approaches;
• Increase in gross profit by 0.5-1%;
• A 20% increase in demand forecasting accuracy during promotional activities;
• A 30% reduction in the number of errors compared to the conventional methods.

Implementation stages

PROJECT

Discussion of goals, objectives, and solution demonstration (1–3 days)

SCENARIO

Feasibility study based on the discovered customer issues (1–3 days)

PILOT PROJECT

Pilot implementation of the solution (2–3 months)

Scaling

Scaling