Problem

Large and medium-sized retail chains suffer from inefficiency of classic tools to increase sales and promotions. It is also becoming more difficult for them to attain sales quotas for individual SKUs or private label products.

Solution

A device with a touchscreen and cameras installed on a store shelf that interacts with customers in interactive mode, increasing the sales of specific SKUs. The system allows you to track customers in sight, record when they take goods from the shelf, build analytics, and generate insights on marketing activities.

Result:

• Increasing sales in target categories by 5-10% or by up to 30-40% for individual SKUs.
• Collection of advanced analytics and data on commodity products and product range
• 10+% NPS and improved customer experience

Implementation stages

PROJECT

Pre-project audit, discussion of goals and objectives, demonstration of the solution (1 to 2 weeks)

ESTIMATE

Feasibility study based on the discovered customer issues (1 to 3 days)

PILOT PROJECT

Pilot implementation of the solution (1 to 3 months)

Scaling

Scaling